A mere 2 percent increase in the carbon content of the planet’s soils could offset 100 percent of all greenhouse gas emissions going into the atmosphere.
— Dr. Rattan Lal, Ohio State University

New Science of Climate Solutions


Cows are part of the Solution

(whether or not we eat them)

Grasslands need ruminants to thrive and store carbon. Arid ecosystems can’t support crops or forests. There used to be more pounds of bison on rangeland than cattle today, so the animals are not the problem, despite the prevailing misunderstanding. Ranchers can mimic nature and use the 50-70 lbs of manure per cow per day to re-store the carbon in the soil. This climate solution is relevant to 100% regenerative ranches as well as to cow-calf operations that supply feedlots, as well as to dairies large and small. There are 760 million acres across currently grazed across the US, overseen by corporations and small business owners which can become part of the climate solution through carbon ranching. We can change this system by both paying a premium for climate beneficial beef as well as through 5 cents per burger to fund the transition to more sustainable ranching.